Twin Cities Naturally Article
Empoword: A new business that is more than just words!
Stephanie Ross and Wendy Lutter are the women behind Empoword. Their friendship, lives, and the creation of Empoword are testimony to the power of how one right word can manifest change and help realize a goal. Stephanie realized that people need support and help to sustain their journey, as well as inspiration in their “fight”, whatever that may be – cancer like her mother, weight loss, a tough time, or even the ubiquitous need to breathe more and reduce stress. Hence, Empoword was born.
Empoword products are accessible, everyday items - Tshirts, water bottles, mugs, reusable decals. Yet they have a big job. They are designed to support personal growth, transformation and healing. What do you want? Better health, less stress, strength and courage, overall well-being and happiness? Empoword products remind users of their goals, dreams and intentions. Every time the user sees the word on their tee shirt or water bottle, they think it and overtime those thoughts manifest into meaningful outcomes.
“We know our products will empower and inspire our customers to dream big, conquer challenges, and live authentic lives.” – Stephanie and Wendy.
Published June, 2008
Reprinted here with the permission of Twin Cities Naturally
